Upcoming Masterclasses

A series of masterclasses to equip you with the right tools, mindset and strategies for you and your team to continually thrive in this increasingly fast-paced world.

Unleash your Creative Confidence

Ready to flex those creative muscles and generate killer product ideas like a pro? In this hands-on three-hour masterclass, we’ll arm you with the ultimate toolkit of foolproof techniques to spark brilliant ideas—anytime, anywhere.

Whether you're stuck in a brainstorm rut or just want to level up your innovation game, we’ve got the goods to boost your creative confidence and turn you into an idea-generating machine. Let’s get those lightbulbs glowing!


  • This masterclass is a creative confidence workout packed with strategies and techniques to consistently generate standout ideas.

    Get a fast-paced creativity boost in this masterclass led by The Genuine Lab.

    You’ll learn how to generate, refine, and expand ideas, ensuring they can take flight every time.

    While coming up with ideas is easy, generating exceptional ideas is a different challenge.

    These are the big ideas behind outstanding creative campaigns, the most innovative products and services, problem-solving strategies, and even world-changing concepts.

    In this 3-hour online workshop, you’ll dive into the best techniques for generating exceptional ideas on a continuous basis.

    You’ll discover how to properly frame the problem, find inspiration in unexpected places, and use practical methods to overcome creative roadblocks.

    Highly hands-on, this session uses a real-world brief and online group collaboration to turn theory into action. It’s an engaging, energetic, and immersive creative workout designed to push your ideation skills to the limit.

    Workshop Level:

    This masterclass is aimed at both beginners who have no prior experience of product design as well as seasoned visual designers who are experiencing a creative block.

    • Anyone who wants to sharpen their ideation skills.

    • Anyone who is in need of a creative boost, and wants to learn how to tackle complex problems from a different angle.

    • If your job involves solving problems this masterclass is for you.

    • How to instantly improve every single ‘brainstorm’ you have with a simple and effective set of techniques.

    • Learn how to come up with great ideas under pressure.

  • £399 per person

  • This online masterclass is 3 hours with a 15 minute break in the middle.

Future Mapping

Are you looking to future-proof your business and crush the competition? Join us in this no-fluff half-day workshop, where you’ll uncover how user experience research can be your secret weapon for shaping bold business strategies. Learn to sniff out future trends and spot game-changing opportunities.

Get ready to supercharge your business and stay miles ahead of the curve—because who’s got time to play catch-up?

  • Get ready to time travel through trends! In this hands-on, no-nonsense masterclass, you’ll dive into the hottest global trends from the past year, today’s buzz, and what’s coming three years down the line.

    We'll map it all out, spot juicy patterns, and dish on what really matters for your business.

    By the end, you’ll have a crystal-clear view of the trends shaping your world—and the tools to stay ahead of the pack. Let’s map the future like a boss!

    Masterclass level:

    This masterclass is open to everyone, regardless of background.

    • Learn how to use UX research to structure and inform your strategic thinking.

    • Use strategic foresight to prepare your business for future scenarios and deal with uncertainty.

    • Entrepreneurs

    • Strategists

    • Business consultants

    • Designers

    • Product managers

    • Anyone who wants to make sure their business is equipped with the right techniques and tools to deal with this increasingly fast-paced uncertain future.

  • £599 per person.

  • This is a half day online masterclass with a 30 minute break in the middle.

UX Research for Startups

Unlock the power of UX research in this hands-on online masterclass designed specifically for early stage startups. Learn practicals UX research tools to quickly understand your users’ needs, uncover opportunities, drive better decisions, improve customer satisfaction, and boost your business growth.

  • Join our Introduction to UX Research half-day online workshop and discover the foundations of creating user-centered products.

    You'll learn key UX research methods, tools, and best practices to uncover user needs, improve experiences, and drive design decisions.

    Workshop Level:

    • Perfect for beginners

    • Anyone looking to enhance their understanding of UX research.

    Step into the world of user insights and start building better, more intuitive products today!

    • Understanding UX Research: Learn the purpose and value of UX research in product and service design.

    • Research Methods: Explore core UX research techniques, including UX interviews, surveys, and usability testing.

    • Developing User Personas: Learn how to create personas based on research data to represent target users.

    • Designing Effective Research Plans: Understand how to plan and structure a research project to gather actionable insights.

    • Analyzing User Data: Gain skills in analyzing and interpreting qualitative and quantitative user data.

    • Ethics in UX Research: Learn the importance of ethical considerations when conducting user research.

    • Presenting Research Findings: Discover best practices for communicating research results to stakeholders.

  • This masterclass is specifically aimed at:

    • Early stage startups

    • Small businesses

    • Anyone who wants to learn and understand the basics of UX research.

      This action packed masterclass is equally useful for:

      stakeholders, product managers, and designers.

  • £399 per person. Feel free to contact us about discounted group pricing.

  • This is a full-day online masterclass with a 30 minute break in the middle.

About your facilitator

These masterclasses will be facilitated by Carolina Beiertz, the brains and founder of The Genuine Lab.

Armed with over 5 years of UX research experience across the private and public sector, and a master’s degree from the creativity and innovation powerhouse that is Hyper Island, she’s here to shake up the way you think about innovation within business.

Carolina’s extensive experience in both business, psychology of teams, and innovation, ensures that all participants will leave with the confidence, practical tools and knowledge to start apply human centred design principles in their business.

Carolina’s masterclasses are a mix of hands-on human-centred design magic and fun, no-fluff strategies that help businesses turn big ideas into bigger results. If you’re ready to learn, laugh, and level up, Carolina’s the one to lead the way!

Got any burning questions?

Make sure to book a no strings attached call with us to get all of your burning questions answered! For those of you that prefer IRL meet-ups, we’re always happy to discuss UX research and human-centred design over coffee or lunch!