Knowing if your digital product needs a UX audit can depend on several factors.

Here are some signs that it might be time to consider one:

1. High Drop-off Rates or Low Conversions

If users are abandoning your site, app, or product at critical points (like during sign-up, checkout, or after landing on key pages), it might indicate usability or design issues. A UX audit can help identify where and why this is happening.

2. User Complaints or Negative Feedback

Regularly receiving feedback about confusing navigation, difficulty in completing tasks, or frustration with your product’s interface is a strong indicator that a UX audit is needed. Sometimes users don’t explicitly state these issues, but low engagement metrics can reflect dissatisfaction.

3. Outdated Design or Inconsistent Interface

If your product’s design feels outdated or inconsistent across different devices or platforms, it can affect both user experience and trust. An audit can help modernize and streamline the interface, ensuring a cohesive experience.

4. Introducing New Features or Changes

Before launching major new features or making changes to your product, a UX audit ensures that your existing design can accommodate them. It also helps ensure that new features won’t negatively impact the overall experience.

5. Business Goals Are Not Being Met

If your product isn’t meeting its business objectives (e.g., sales, user retention, engagement), a UX audit can uncover misalignments between user needs and your product's functionality, guiding you towards improvements.

6. Rapid Growth in User Base

If your product has experienced a rapid increase in users, your interface might not scale well to meet their needs. A UX audit ensures that your product continues to function smoothly for a larger, more diverse audience.

7. Internal Feedback from Team

If your development or customer support teams are constantly dealing with recurring issues related to the user interface, it’s a sign that the design needs to be revisited to ease these problems.

8. Competitor Comparison

If your competitors are providing a smoother, more intuitive user experience, it’s crucial to assess your product through a UX audit. This helps you stay competitive in the market by identifying areas for improvement.

9. Changing User Behavior

If you’ve noticed a shift in how users interact with digital products (such as mobile becoming more dominant), your product might need a UX audit to ensure it's aligned with current user expectations.

A UX audit could cost from a few hundreds to a few thousand pounds depending on how complicated your digital product or service is.

Yes, you can absolutely integrate UX audit reviews into your ongoing project cycle.

In fact, we highly encourage you to do this to ensure that your digital product continuously improves based on real user feedback and data, while staying aligned with business goals.

The length of our UX audits depend on several factors, including:

• the complexity of the product
• the scope of the UX audit
• the specific goals

However, here are some general guidelines:

1. Small Products (e.g. Simple Websites / Apps)

Average Timeline: 1–2 weeks

For a relatively simple product with fewer pages or features, the UX audit process tends to be quicker.

This typically involves evaluating navigation, key interactions, and design consistency.

2. Medium-Sized Products (e.g. E-commerce Sites, SaaS Platforms)

Average timeline: 2–4 weeks

Products with more complex user flows and interactions require a deeper audit.

This includes evaluating multiple user journeys, reviewing analytics, conducting user interviews, and benchmarking against competitors.

3. Large Products (e.g., Enterprise Platforms, Multi-featured Apps)

Average timeline: 4–6 weeks or more

For products with intricate features, a large user base, or various user segments, the audit takes longer.

This includes a more detailed evaluation of user personas, extensive usability testing, and a more thorough review of both front-end and back-end functionality.